Quarterly report pursuant to Section 13 or 15(d)

Summary of Significant Accounting Policies (Tables)

v3.7.0.1
Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2017
Accounting Policies [Abstract]  
Summary of Net Revenues

Net revenues for the three-month periods presented were comprised of the following:

 

     Three Months Ended
March 31,
 
     2017      2016  

Media agency revenues

   $ 2,899      $ 2,036  

AI platform revenues

     209        40  
  

 

 

    

 

 

 

Total net revenues

   $ 3,108      $ 2,076  
  

 

 

    

 

 

 
Computation of Basic and Diluted Net Loss Per Common Share

The following table presents the computation of basic and diluted net loss per common share:

 

     Three Months Ended
March 31,
 
     2017      2016  

Historical net loss per share

     

Numerator

     

Net loss

   $ (5,847    $ (3,963

Accretion of redeemable convertible preferred stock

     (1,073      (794
  

 

 

    

 

 

 

Net loss attributable to common stockholders

   $ (6,920    $ (4,757
  

 

 

    

 

 

 

Denominator

     

Weighted-average common shares outstanding

     2,577,919        1,305,866  

Less: Weighted-average shares subject to repurchase

     (338,527      (74,641
  

 

 

    

 

 

 

Denominator for basic and diluted net loss per share attributable to common stockholders

     2,239,392        1,231,225  
  

 

 

    

 

 

 

Basic and diluted net loss per share attributable to common stockholders

   $ (3.09    $ (3.86
  

 

 

    

 

 

 
Effect of Anti-dilutive Securities

Potentially dilutive securities that were not included in the calculation of diluted net loss per share attributable to common stockholders because their effect would be anti-dilutive are as follows (in common equivalent shares):

 

     Three Months Ended
March 31,
 
     2017      2016  

Common stock subject to repurchase

     175,555        70,076  

Common stock options

     656,116        756,128  

Warrants to purchase common stock

     2,383,815        —    

Shares issuable upon conversion of the Acacia Note

     1,512,392        —    

Shares issuable upon conversion of Bridge Loan

     147,302        —    

Shares issuable upon conversion of redeemable convertible preferred stock

     5,181,416        4,798,613  
  

 

 

    

 

 

 
     10,056,596        5,624,817  
  

 

 

    

 

 

 
Summary of Quantitative Information with Respect to Significant Unobservable Inputs

The following table summarizes quantitative information with respect to the significant unobservable inputs used for the Company’s stock warrants that are categorized as Level 3 within the fair value hierarchy:

 

     March 31, 2017  

Volatility

     65.0

Risk free rate

     0.92

Discount for lack of marketability

     10.0
Reconciliation of Level 3 Measurement of Company's Primary Warrant

The following table represents a reconciliation of the Level 3 measurement of the Company’s Primary Warrant (see related discussion in Note 3):

 

Balance, December 31, 2016

   $ 7,114  

Less: Change in fair value of warrant liability

     (3,118
  

 

 

 

Balance, March 31, 2017

   $ 3,996