Quarterly report pursuant to Section 13 or 15(d)

Summary of Significant Accounting Policies (Tables)

v3.8.0.1
Summary of Significant Accounting Policies (Tables)
9 Months Ended
Sep. 30, 2017
Accounting Policies [Abstract]  
Summary of Net Revenues

Net revenues for the three- and nine-month periods presented were comprised of the following:

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2017      2016      2017      2016  

Media agency revenues

   $ 3,288      $ 2,223      $ 9,926      $ 6,197  

AI platform revenues

     431        98        988        211  
  

 

 

    

 

 

    

 

 

    

 

 

 

Total net revenues

   $ 3,719      $ 2,321      $ 10,914      $ 6,408  
  

 

 

    

 

 

    

 

 

    

 

 

 
Schedule of Other Income (Expense), Net

Other income (expense), net for the three- and nine-month periods presented were comprised of the following:

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2017      2016      2017      2016  

Interest income (expense), net

   $ 36      $ (1,346    $ (4,198    $ (1,341

Stock warrants issued

     —          —          (5,790      —    

Write-off of deferred debt discounts and issuance costs

     —          —          (10,132      —    

Write-off of legal fees in connection with the Primary Warrant

     —          (253      —          (253

Gain on fair value change of warrant liability

     —          117      7,114        117  

Other

     52        26        134        (6
  

 

 

    

 

 

    

 

 

    

 

 

 

Other income (expense), net

   $ 88      $ (1,456    $ (12,872    $ (1,483
  

 

 

    

 

 

    

 

 

    

 

 

 
Computation of Basic and Diluted Net Loss Per Common Share

The following table presents the computation of basic and diluted net loss per common share for the periods presented:

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2017      2016      2017      2016  

Net loss per share:

           

Numerator

           

Net loss

   $ (19,369    $ (7,427    $ (46,811    $ (17,915

Accretion of redeemable convertible preferred stock

     —          (795      (4,470      (2,383
  

 

 

    

 

 

    

 

 

    

 

 

 

Net loss attributable to common stockholders

   $ (19,369    $ (8,222    $ (51,281    $ (20,298
  

 

 

    

 

 

    

 

 

    

 

 

 

Denominator

           

Weighted-average common shares outstanding

     14,936,809        2,480,524        8,820,609        2,068,164  

Less: Weighted-average shares subject to repurchase

     (153,443      (125,412      (180,431      (110,568
  

 

 

    

 

 

    

 

 

    

 

 

 

Denominator for basic and diluted net loss per share attributable to common stockholders

     14,783,366        2,355,112        8,640,178        1,957,596  
  

 

 

    

 

 

    

 

 

    

 

 

 

Basic and diluted net loss per share attributable to common stockholders

   $ (1.31    $ (3.49    $ (5.94    $ (10.37
  

 

 

    

 

 

    

 

 

    

 

 

 
Effect of Anti-dilutive Securities

Other potentially dilutive securities that were not included in the calculation of diluted net loss per share attributable to common stockholders because their effect would be anti-dilutive are as follows (in weighted-average common

equivalent shares):

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2017      2016      2017      2016  

Common stock options

     4,432,611        687,258        2,636,548        660,762  

Warrants to purchase common stock

     1,524,579        1,348,308        987,200        1,185,214  

Shares issuable upon conversion of convertible to note payable

     —          736,076        —          736,076  

Shares issuable upon conversion of redeemable convertible preferred stock

     —          4,921,382        —          4,830,323  
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

     5,957,190        7,693,024        3,623,748        7,412,375  
  

 

 

    

 

 

    

 

 

    

 

 

 
Schedule of Cash and Available-For-Sale Securities' Cost, Gross Unrealized Losses and Fair Value by Significant Investment Category

The following table shows the Company’s cash and available-for-sale securities’ cost, gross unrealized losses and fair value by significant investment category recorded as cash and cash equivalents or marketable securities as of September 30, 2017:

 

     Cost      Gross
Unrealized
Losses
    Fair
Value
     Cash and
Cash
Equivalents
     Marketable
Securities
 

Cash

   $ 13,711      $ —       $ 13,711      $ 13,711      $ —    

Level 1:

             

Money market funds

     3,057        —         3,057        3,057        —    

Level 2:

             

Corporate securities

     43,726        (62     43,664        3,994        39,670  
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Total

   $ 60,494      $ (62   $ 60,432      $ 20,762      $ 39,670  
  

 

 

    

 

 

   

 

 

    

 

 

    

 

 

 

Summary of Quantitative Information with Respect to Significant Unobservable Inputs

The following table summarizes quantitative information with respect to the significant unobservable inputs used for the Company’s stock warrants that are categorized as Level 3 within the fair value hierarchy:

 

     December 31, 2016  

Volatility

     80.0

Risk free rate

     1.84

Discount for lack of marketability

     20.0

The following table summarizes quantitative information with respect to the significant unobservable inputs used to value the Company’s 10% Warrant that are categorized as Level 3 within the fair value hierarchy:

 

     May 17, 2017  

Volatility

     70.0

Risk free rate

     1.44

Discount for lack of marketability

     0

Reconciliation of Level 3 Measurement of Company's Primary Warrant

The following table represents a reconciliation of the Level 3 measurement of the Company’s Primary Warrant (see related discussion in Note 3):

 

Balance, December 31, 2016

   $ 7,114  

Less: Change in fair value of warrant liability

     (7,114
  

 

 

 

Balance, September 30, 2017

   $ —