NOTE 8. CONSOLIDATED FINANCIAL STATEMENTS DETAILS

Consolidated Balance Sheets Details

Property, equipment and improvements, net consisted of the following:

The construction in progress balance at December 31, 2017 consisted primarily of expenditures related to the build out of office space at the Company’s headquarters, which was completed in March 2018. Depreciation expense was $236 and $451 for the three and nine months ended September 30, 2018, respectively. Depreciation expense was $9 and $32 for the three and nine months ended September 30, 2017, respectively.

Other accrued liabilities were comprised of the following:

Consolidated Statement of Operations and Comprehensive Loss Details

Net revenues for the periods presented were comprised of the following:

During the three and nine months ended September 30, 2018, the Company made $42,087 and $102,959, respectively, in gross media placements, of which $34,521 and $86,416, respectively, were billed directly to clients. Of the amounts billed directly to clients, $30,225 and $75,690 represented media-related costs netted against billings during the three and nine months ended September 30, 2018, respectively.

During the three and nine months ended September 30, 2017, the Company made $30,270 and $87,756, respectively, in gross media placements, of which $26,510 and $74,717, respectively, were billed directly to clients. Of the amounts billed directly to clients, $23,222 and $64,791 represented media-related costs netted against billings during the three and nine months ended September 30, 2017, respectively.

Other income (expense), net for the periods presented were comprised of the following:

Interest expense for the nine months ended September 30, 2017 included amortization of deferred debt discounts and issuance costs related to the Company’s convertible notes payable of $3,740.