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Condensed Consolidated Statements of Cash Flows - USD ($)
$ in Thousands
 3 Months Ended 12 Months Ended
Mar. 31, 2024
Mar. 31, 2023
Dec. 31, 2023
Dec. 31, 2022
Cash flows from operating activities:        
Net loss $ (25,198) $ (22,963)    
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:        
Depreciation and amortization 7,502 5,907    
Provision for credit losses 234 (72)    
Stock-based compensation expense 1,608 3,917    
Change in fair value of contingent consideration   651    
Change in deferred taxes (1,336) (311)    
Amortization of debt issuance costs 1,323 215    
Amortization of right-of-use assets 251 300    
Imputed non-cash interest income (107) (22)    
Changes in assets and liabilities:        
Accounts receivable 23,283 2,002    
Expenditures billable to clients (435) 9,304    
Prepaid expenses and other assets (1,280) 631    
Other assets 318 234    
Accounts payable 3,832 1,277    
Deferred revenue 602      
Accrued media payments (9,048) (19,657)    
Client advances 12,843 (15,630)    
Other accrued liabilities 1,297 2,211    
Other liabilities 242 (1,779)    
Net cash provided by (used in) operating activities 15,931 (33,785) $ (76,421) $ 3,737
Cash flows from investing activities:        
Capital expenditures (1,901) (1,447)    
Acquisitions, net of cash acquired   (1,500)    
Net cash used in investing activities (1,901) (2,947)    
Cash flows from financing activities:        
Payment of contingent consideration (1,000) (7,772)    
Taxes paid related to net share settlement of equity awards   (852)    
Proceeds from issuances of stock under employee stock plans, net 126 643    
Settlement of deferred consideration for acquisitions (1,800)      
Net cash used in financing activities (2,674) (7,981)    
Net increase (decrease) in cash and cash equivalents and restricted cash 11,356 (44,713)    
Cash and cash equivalents and restricted cash, beginning of period 80,306 185,282 185,282  
Cash and cash equivalents and restricted cash, end of period $ 91,662 140,569 $ 80,306 $ 185,282
Non-cash investing and financing activities:        
Fair value of shares issued for acquisition of businesses and earn-out consideration   756    
Stock-based compensation capitalized for software development   134    
Lease liabilities arising from right-of-use assets   $ 499    

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