NOTE 7. CONSOLIDATED FINANCIAL STATEMENTS DETAILS

Consolidated Balance Sheets Details

Property, equipment and improvements, net consisted of the following:

The construction in progress balance at December 31, 2017 consisted primarily of expenditures related to the build out of office space at the Company’s headquarters, which was completed in March 2018. Depreciation expense was $167 and $215 for the three and six months ended June 30, 2018, respectively. Depreciation expense was $12 and $23 for the three and six months ended June 30, 2017, respectively.

Other accrued liabilities were comprised of the following:

Consolidated Statement of Operations and Comprehensive Loss Details

Net revenues for the periods presented were comprised of the following:

During the three and six months ended June 30, 2018, the Company made $31,451 and $60,872, respectively, in gross media placements, of which $26,322 and $51,895, respectively, were billed directly to clients. Of the amounts billed directly to clients, $23,014 and $45,464 represented media-related costs netted against billings during the three and six months ended June 30, 2018, respectively.

During the three and six months ended June 30, 2017, the Company made $31,243 and $57,485, respectively, in gross media placements, of which $28,784 and $48,207, respectively, were billed directly to clients. Of the amounts billed directly to clients, $25,045 and $41,569 represented media-related costs netted against billings during the three months ended June 30, 2017, respectively.

Other income (expense), net for the periods presented were comprised of the following:

Interest expense for the three and six months ended June 30, 2017 included amortization of deferred debt discounts and issuance costs related to the Company’s convertible notes payable of $1,686 and $3,740, respectively.