Consolidated Financial Statements Details |
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Organization Consolidation And Presentation Of Financial Statements [Abstract] | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Consolidated Financial Statements Details |
NOTE 7. CONSOLIDATED FINANCIAL STATEMENTS DETAILS Consolidated Balance Sheets Details Cash, cash equivalents, and restricted cash Cash, cash equivalents, and restricted cash consisted of the following:
The Company’s restricted cash is held as collateral for the Company’s stand-by letter of credit and credit cards. Accounts Receivable, Net Accounts receivable consisted of the following:
The amount that the Company invoices and collects from advertising clients includes the cost of the advertisement placed for them with media vendors and the amount of the commission earned by the Company. The average commission earned by the Company is less than 15% of the total amount invoiced and collected from the advertising clients. Property, equipment and improvements, net Property, equipment and improvements, net consisted of the following:
Depreciation expense was $292 and $49 for the three months ended March 31, 2019 and 2018, respectively.
Accounts Payable
Accounts payable consisted of the following:
Accounts payable – Advertising reflects the cost of advertisements placed with media vendors on behalf of the Company’s advertising clients. Consolidated Statement of Operations and Comprehensive Loss Details Net Revenues Net revenues for the periods presented were comprised of the following:
During the three months ended March 31, 2019 and 2018, the Company made $37,300 and $29,420, respectively, in gross media placements, of which $34,731 and $25,573, respectively, were billed directly to clients. Of the amounts billed directly to clients, $30,425 and $22,510 represented media-related costs netted against billings during the three months ended March 31, 2019 and 2018, respectively. Other Income, Net Other income, net for the periods presented was comprised of the following:
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