General form of registration statement for all companies including face-amount certificate companies

Consolidated Balance Sheets

v3.8.0.1
Consolidated Balance Sheets - USD ($)
$ in Thousands
Sep. 30, 2017
Dec. 31, 2016
Dec. 31, 2015
ASSETS      
Cash and cash equivalents $ 20,762 $ 12,078 $ 19,197
Marketable securities 39,670    
Accounts receivable, net of allowance of $0, $0 and $69 (unaudited) as of December 31, 2016 and 2015, and September 30, 2017, respectively 10,080 4,834 6,091
Expenditures billable to clients 5,167 3,384 1,220
Prepaid expenses and other current assets 2,830 1,071 766
Total current assets 78,509 21,367 27,274
Property, equipment and improvements, net 52 68 52
Patents     500
Capitalized software, net 177 321 440
Other assets 944 592  
Total assets 79,682 22,348 28,266
LIABILITIES, REDEEMABLE CONVERTIBLE PREFERRED STOCK, AND STOCKHOLDERS' EQUITY (DEFICIT)      
Accounts payable 15,840 12,321 21,192
Accrued media payments 9,058 6,777 1,632
Other accrued liabilities 3,088 3,060  
Customer advances 3,850 1,841 4,846
Convertible note payable, net of discounts and issuance costs of $6,898, $0 and $0 (unaudited) as of December 31, 2016 and 2015, and September 30, 2017, respectively)   13,388  
Warrant liability   7,114  
Total current liabilities 31,836 44,501 27,670
Other liabilities 14 22 28
Total liabilities 31,850 44,523 27,698
Commitments and contingencies (Note 8)
Redeemable convertible preferred stock:      
Total redeemable convertible preferred stock   23,350 20,146
Stockholders' equity (deficit):      
Preferred stock, par value $0.001 per share; 1,000,000 shares authorized at September 30, 2017; no shares issued and outstanding at September 30, 2017 (unaudited)
Common Stock, par value $0.001 per share, 75,000,000 authorized and 14,956,322 issued and outstanding at September 30, 2017 (unaudited); 38,500,000 shares authorized and 2,620,803 and issued and outstanding at December 31, 2016, and 38,500,000 shares authorized and 1,301,249 issued and outstanding at December 31, 2015 15 4 2
Additional paid-in capital 144,396 (293) (4,527)
Accumulated other comprehensive loss (62)    
Accumulated deficit (96,517) (45,236) (15,053)
Total stockholders' equity (deficit) 47,832 (45,525) (19,578)
Total liabilities, redeemable convertible preferred stock and stockholders' equity (deficit) $ 79,682 22,348 28,266
Series B Redeemable Convertible Preferred Stock [Member]      
Redeemable convertible preferred stock:      
Total redeemable convertible preferred stock   17,897 16,459
Series A Redeemable Convertible Preferred Stock [Member]      
Redeemable convertible preferred stock:      
Total redeemable convertible preferred stock   $ 5,453 3,020
Series A-1 Redeemable Convertible Preferred Stock [Member]      
Redeemable convertible preferred stock:      
Total redeemable convertible preferred stock     $ 667