General form of registration statement for all companies including face-amount certificate companies

Summary of Significant Accounting Policies - Additional Information (Detail)

v3.8.0.1
Summary of Significant Accounting Policies - Additional Information (Detail)
$ / shares in Units, $ in Thousands
1 Months Ended 3 Months Ended 5 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
May 17, 2017
USD ($)
$ / shares
shares
Mar. 31, 2017
USD ($)
shares
Aug. 31, 2016
USD ($)
Jun. 30, 2016
Mar. 31, 2017
USD ($)
shares
Dec. 31, 2016
USD ($)
Sep. 30, 2017
USD ($)
Patents
shares
Sep. 30, 2016
USD ($)
Sep. 30, 2017
USD ($)
Patents
Customers
Vendor
shares
Sep. 30, 2016
USD ($)
Customers
Dec. 31, 2016
USD ($)
Customers
Vendor
Dec. 31, 2015
USD ($)
Customers
Vendor
Jul. 15, 2014
USD ($)
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Fair market value of warrants     $ 8,064     $ 7,114         $ 7,114    
Beneficial conversion feature                 $ 554   1,812    
Interest expense on convertible debt           3,460              
Net loss                 (46,811) $ (17,915) (26,979) $ (6,210)  
Convertible notes payable,gross           20,286         20,286    
Net working capital deficit           (23,134)         (23,134)    
Net cash used in operating activities                 $ (20,370) (21,455) (26,755) 2,403  
Proceeds from Issuance of Debt         $ 8,000                
Common stock issued | shares                 12,335,519        
Proceeds from Issuance of IPO                 $ 32,580        
Exercise of stock warrant                 $ 29,263        
Warrants to purchase common stock | shares             1,524,573   1,524,573        
Warrants maturity period       10 years                  
Money market accounts           2,156 $ 3,057   $ 3,057   2,156 12,996  
Gross media placements             87,756 $ 53,910     75,074 109,919  
Allowance for doubtful accounts           0 $ 69   $ 69   0 0  
Number of Patents | Patents             87   87        
Capitalized patent development costs                         $ 1,500
Amortization of deferred debt discounts and issuance costs                 $ 3,740 1,271 3,604    
Liability for Uncertain Tax Positions, Current           0 $ 0   0   0    
Accounts receivable, net           4,834 10,080   10,080   4,834 6,091  
Accounts payable, current           12,321 15,840   $ 15,840   12,321 21,192  
Preferred Stock, Dividend Rate, Percentage                 8.00%        
Convertible Notes Payable [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Amortization of deferred debt discounts and issuance costs                 $ 3,740 $ 1,271 3,603 0  
Computer Software, Intangible Asset [Member] | Minimum [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Software development cost useful life                 3 years        
Computer Software, Intangible Asset [Member] | Maximum [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Software development cost useful life                 5 years        
Billed Revenues [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Gross media placements             74,717 46,496     64,923 98,631  
Netted Against Billings [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Gross media placements             64,791 $ 40,299     $ 56,519 $ 85,050  
Initial Public Offering [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Common stock issued | shares 2,500,000               2,500,000        
Common stock price per share | $ / shares $ 15.00                        
Proceeds from Issuance of IPO $ 32,580                        
Underwriting discounts commissions and offering costs $ 4,920                        
Warrants to purchase common stock | shares 809,400 809,400     809,400                
Warrants maturity period 5 years 5 years                      
Percentage of warrant exercise 10.00% 10.00%                      
Initial Public Offering [Member] | Convertible Notes Payable [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Warrants to purchase common stock | shares 154,311 154,311     154,311                
Initial Public Offering [Member] | Maximum [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Warrants to purchase common stock | shares 51,437 51,437     51,437                
Accounts Payable [Member] | Supplier Concentration Risk [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Concentration risk vendor | Vendor                 3   3 3  
Accounts payable, current           5,220 4,268   $ 4,268   $ 5,220 $ 10,019  
Sales Revenue, Net [Member] | Customer Concentration Risk [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Number of major customers | Customers                 2 2 2 2  
Concentration risk percentage                 28.00% 30.00% 30.00% 43.00%  
Accounts Receivable [Member] | Customer Concentration Risk [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Accounts receivable, net           $ 939 $ 5,392   $ 5,392   $ 939 $ 3,352  
Property and Equipment [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Useful lives of property, equipment and improvements                 3 years        
Leasehold Improvements [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Useful lives of property, equipment and improvements                 5 years        
Useful lives of property, equipment and improvements                 5 years or the remaining life of the lease, whichever is shorter        
Acacia [Member] | Convertible Notes Payable [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Warrants maturity period     5 years                    
Acacia [Member] | Initial Public Offering [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Fair market value of warrants $ 5,790                        
Warrants to purchase common stock | shares 809,400                        
Warrants maturity period 5 years                        
Percentage of warrant exercise 10.00%                        
Acacia [Member] | Primary Warrant [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Exercise of stock warrant $ 29,263 $ 29,263                      
Warrants maturity period                 5 years        
Other Income (Expense) [Member]                          
Revenue Recognition, Multiple-deliverable Arrangements [Line Items]                          
Legal fees                     $ 253