General form of registration statement for all companies including face-amount certificate companies

Commitments and Contingencies - Additional Information (Detail)

v3.8.0.1
Commitments and Contingencies - Additional Information (Detail) - USD ($)
$ / shares in Units, $ in Thousands
1 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended
Jan. 04, 2017
Jul. 21, 2015
Apr. 22, 2015
Sep. 30, 2017
Mar. 31, 2017
Jun. 30, 2017
Sep. 30, 2017
Sep. 30, 2016
Dec. 31, 2016
Dec. 31, 2015
May 17, 2017
Other Commitments [Line Items]                      
Operating lease agreements expiring                 Dec. 31, 2023    
Rent expense             $ 641 $ 439 $ 588 $ 430  
Share based lump sum payment $ 350                    
Repurchase of shares 7,500 14,373 511,218       7,500        
Repurchase of common stock in amount $ 56           $ 56        
Initial Public Offering [Member]                      
Other Commitments [Line Items]                      
Common stock price per share                     $ 15.00
Chad Steelberg and Ryan Steelberg [Member]                      
Other Commitments [Line Items]                      
Estimated common stock calculated value         $ 125            
Chad Steelberg and Ryan Steelberg [Member] | Time-based Stock Option [Member]                      
Other Commitments [Line Items]                      
Percentage of fully diluted shares outstanding that may be purchased         5.00%            
Vesting period         3 years 3 years          
Options Granted           2,089,638 2,089,638        
Chad Steelberg and Ryan Steelberg [Member] | Performance- based Stock Option [Member]                      
Other Commitments [Line Items]                      
Percentage of fully diluted shares outstanding that may be purchased         2.50%            
Vesting period         5 years 5 years          
Vesting rights description           The performance-based stock option would vest upon the earlier of (a) the first date on which the market capitalization of the Company's common stock equals or exceeds $400,000 over five consecutive business days, or (b) five years after the IPO The performance-based stock option would vest upon the earlier of (a) the first date on which the market capitalization of the Company's common stock equals or exceeds $400,000 over five consecutive business days, or (b) five years after the IPO.        
Vesting rights, market capitalization       $ 400,000 $ 400,000 $ 400,000 $ 400,000        
Vesting rights, consecutive trading days       5 days 5 days 5 days          
Options Granted           1,044,818 1,044,818        
Chad Steelberg and Ryan Steelberg [Member] | Performance- based Stock Option [Member] | Initial Public Offering [Member]                      
Other Commitments [Line Items]                      
Common stock price per share         $ 15.00            
Chad Steelberg [Member]                      
Other Commitments [Line Items]                      
Estimated common stock calculated value             $ 250        
Share-based compensation arrangement by share-based payment award, shares issued in period             12,592        
Ryan Steelberg [Member]                      
Other Commitments [Line Items]                      
Annual salary under agreement         $ 350            
General and Administrative [Member]                      
Other Commitments [Line Items]                      
Settlement expense                 $ 294